This All Began With Curiosity in Manufacturing and Cameras.

Hi, I’m Luke. My passion for manufacturing began in 2011 as an SEO marketing assistant, optimising website traffic for industrial companies. This led me to videography, where I now specialise in high-quality video production for manufacturing and corporate clients.

I Strive for a Damned Good Result in This Industry. I Don’t Settle for “Average” or “Good Enough”; I Don’t Do Anything by Half.

I use professional equipment to capture detailed visuals and stay updated with industry trends. By collaborating closely with clients, I ensure each project meets their specific needs from concept to post-production, delivering outstanding and engaging results.

Industrial videographer luke sutton of industreel

What I Do.

I provide tailored video and photography services designed to meet the specific needs of industrial and corporate clients. Whether I’m working on-site at a factory, capturing the buzz of a trade show, or collaborating with marketing teams to elevate their clients’ brands, I bring expertise, creativity, and technical skill to every project. My services include:

  • Factory & Manufacturing Plant Videos
    From showcasing complex machinery to streamlined production processes, I highlight the efficiency, precision, and scale of your operations to impress clients and stakeholders.
  • Product Demonstration Videos
    Whether it’s industrial equipment or consumer products, I produce clear and engaging demonstrations that highlight key features and benefits, making your product the hero of the story.
  • Corporate Storytelling
    Every business has a story. I help companies share their heritage, vision, and values through professional, narrative-driven videos that build trust and enhance brand identity.
  • Event & Trade Show Coverage
    Trade shows and events are crucial for industry visibility. I capture the energy and excitement of these events, providing dynamic footage for social media, internal presentations, or promotional use.
  • Client Testimonials & Case Studies
    Trust is essential in business. I film authentic client testimonials and case studies that showcase real-world results, helping to build credibility and foster new client relationships.
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Working Solo with the Flexibility to Scale Up.

As a solo operator, I’m personally involved in every aspect of the production process, ensuring each project receives my full attention. This hands-on approach allows me to maintain high-quality standards, adapt to changing needs, and provide a truly bespoke service. However, for larger projects or those requiring additional angles or specialist skills, I collaborate with trusted freelancers. Together, we ensure all necessary footage is captured efficiently and to the highest standard.

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My Camera and Video Equipment.

Producing professional video content requires more than just creativity—it demands the right tools. I use a carefully curated selection of professional-grade equipment to deliver exceptional quality, including:

  • Cameras
    I shoot with high-resolution 4K cinema-grade cameras such as the Sony A7SIII, Sony FX6 for video and Sony A7III cameras for photography, ensuring every detail is captured with clarity and depth, whether it’s intricate machinery or expressive interviews. Alongside this, I use Sony Zeiss g-master class optics.
  • Drones
    For a unique perspective, I utilise 4K drones to capture stunning aerial footage, ideal for large facilities, outdoor sites, and events.
  • Stabilisers & Gimbals
    Smooth, steady motion is essential for a cinematic look. My stabilisers and gimbals ensure fluid, professional shots even in dynamic environments.
  • Lighting & Audio Equipment
    Crisp visuals and clear sound are vital for any production. I use professional lighting and high-quality directional microphones to ensure perfect results in any setting.
  • Editing Suite
    My editing process involves industry-standard software (Adobe premiere pro) for colour grading, sound mixing, and fine-tuning every detail to create polished, engaging videos.
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Why Choose Industreel?

With years of experience capturing the intricacies of industrial processes, I have a deep understanding of the unique challenges and nuances of the manufacturing sector. Unlike big agencies that pose as all-in-one solutions but often outsource to freelance videographers, I offer a more direct and cost-effective service. By working with me, you avoid unnecessary middlemen, ensuring you receive high-quality, bespoke video production at a fraction of the cost charged by larger companies.

I’ve partnered with corporations, service providers, marketing agencies, and printing companies, delivering tailored solutions without the overhead of a large production team. Whether you need a single, polished video or a series of dynamic content, I provide a flexible, reliable service that exceeds expectations—on time and within budget.

Aerial photography TNA Solutions automation factory
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Extensive Experience

I’ve collaborated with leading brands such as DJI, Autodesk, TNA Solutions, SIPA, Unifabs, RNA Automation and many, many more. This experience has given me deep insight into working seamlessly with marketing teams and engineers on-site, ensuring a smooth and efficient production process.

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Graded Footage Supplied

You’ll receive sections of graded, and colour-corrected footage, empowering you to edit and repurpose content as needed. Whether it’s for social media or other marketing platforms, you have full control over how you use our high-quality footage.

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Onsite Photography

I’m not just a videographer – I’m also a skilled photographer. I capture clean, professional images during shoots that enhance both your digital and print marketing efforts.

Luke has great creativity and an eye for the unusual. He’s produced some fantastic media for us that has gone on to help us win significant amounts of business, seeing a 50 fold return on investment, if not more in certain instances. A pleasure to work with, and hopefully a driving force in supporting us in capturing our messages and communicating that to our market going forwards.
Phil Baker, Engineering Manager at RNA Automation
Luke has been literally the best for our needs. Professional, he hit the brief immediately, he's fun, flexible to the business, kind and what he has created is perfect.
Becky Gibbs, Studio 29
Cracking video from site with one of our long standing customers Long Rake Spar Co Ltd. High speed bag filling using form fill and seal technology and ABB Robot palletising.
Rosie Davies, Group Director at RMGroup
Luke is professional, reliable and has a wealth of experience in filming industrial process and backs this up with a lot of skill and creativity. Luke is our ongoing video producer and has demonstrated a great understanding for our machines and the target markets. Really enjoyed working with Luke.
Ying Zhang, Marketing Manager at RNA Automation Ltd
IndustREEL has been a real pleasure to work with. We commissioned them to supply a corporate video for our new website to portray our sheet metal manufacturing business. Luke managed to capture the scale of operations, people focus, technology and service offering brilliantly. His enthusiasm during filming, ideas, and responsiveness to requests was refreshing. We wouldn't hesitate to use IndustREEL again on future projects.
Jenny Millington, Marketing Executive at Unifabs Ltd
A big thank you to Luke Sutton for your quality work as always. It's great how you invest your time in learning about the product before filming it to ensure you cover all the key technical aspects of the machine.
Matt Knight, Technical & Commercial Manager at RNA Automation
Industreel