Industrial video production refers to the process of creating video content for businesses, organisations, and corporations. This type of video production is often used for marketing, training, internal communication, and other business purposes. Industrial video production can involve a wide range of video content, including corporate videos, product demonstrations, training videos, and promotional videos.

Industrial video production typically involves several stages, including pre-production, production, and post-production. During the pre-production phase, the video production team will work with the client to develop a concept for the video, write a script, create storyboards, and plan the logistics of the shoot. This may involve scouting locations, casting actors or presenters, and organising equipment and crew.

During the production phase, the video production team will film the video content. This may involve using professional cameras, lighting equipment, and sound recording devices, as well as coordinating actors or presenters, props, and sets. The production phase may take several days or even weeks, depending on the complexity of the video content.

After filming is complete, the post-production phase begins. During this phase, the video production team will edit the footage, add special effects, music, and sound effects, and create the final product. Post-production may also involve colour correction, audio mixing, and other technical adjustments to ensure that the video content is of high quality and meets the client’s specifications.

Industrial video production can be used for a wide range of purposes, from promoting products and services to training employees and communicating with stakeholders. The video content can be distributed through various channels, including websites, social media platforms, and email marketing campaigns. By creating high-quality video content that engages audiences and communicates key messages effectively, businesses and organisations can enhance their brand image, increase sales, and improve overall performance.

Huge automated assembly – industrial video production for RMGroup UK Ltd

Types of industries that industrial video production covers

Industrial video production can cover a wide range of industries, including but not limited to:

  1. Manufacturing: Videos can be used to showcase the production process, demonstrate equipment and machinery, and educate customers on how products are made.
  2. Construction: Videos can be used to document construction progress, showcase completed projects, and demonstrate safety protocols.
  3. Automotive: Videos can be used to showcase new car models, demonstrate features and capabilities, and educate customers on maintenance and repair.
  4. Aerospace: Videos can be used to showcase the design and manufacturing process of aircraft and spacecraft, demonstrate capabilities, and educate customers on safety protocols.
  5. Energy: Videos can be used to showcase the production and distribution of various forms of energy, demonstrate safety protocols, and educate customers on conservation and sustainability.
  6. Healthcare: Videos can be used to showcase medical procedures, educate patients on various health conditions, and promote healthcare services.
  7. Technology: Videos can be used to showcase new products, demonstrate features and capabilities, and educate customers on how to use software and hardware.

Industrial video production stages


The pre-production phase of industrial video production is perhaps the most critical. This is the stage where the groundwork is laid for the entire project, and where decisions are made that will affect the outcome of the final video. During this phase, the production team works closely with the client to determine the scope and goals of the project, develop a creative concept, and craft a script.

The first step in pre-production is to establish a clear understanding of the client’s objectives and expectations. This includes identifying the target audience, the key messages that need to be conveyed, and any specific requirements or constraints that need to be taken into account. With this information in hand, the production team can begin to develop a creative concept that will resonate with the target audience and effectively communicate the desired message.

Once the creative concept has been developed, the next step is to write a script. This involves turning the concept into a narrative that will guide the production process and serve as the foundation for the final video. The script should be carefully crafted to ensure that it effectively conveys the desired message, while also being engaging and entertaining.

RNA Automation. Aerial filming as well as the capital equipment manufacturing itself

Another important aspect of pre-production is location scouting. This involves identifying the best locations for filming, taking into account factors such as lighting, acoustics, and visual aesthetics. The production team may also need to secure permits and permissions to film in certain locations, such as public spaces or private property.

Finally, pre-production also involves casting and crew selection. This includes selecting actors and on-screen talent, as well as assembling a production crew that includes a director, camera operators, sound technicians, and other key personnel.


Once pre-production is complete, it’s time to move into the production phase. This is where the actual filming takes place, and it’s crucial to ensure that everything runs smoothly and according to plan. During production, the production team works closely together to capture high-quality footage that will be used in the final video.

One of the most important factors in production is lighting. Proper lighting is essential to ensure that the footage is clear, sharp, and properly exposed. The production team may use a variety of lighting techniques, such as diffused lighting or back lighting, to achieve the desired effect.

Filming onsite with safety gear and equipment

Sound is also critical in video production. The production team must capture high-quality audio that is free from background noise and distortion. This may involve the use of external microphones or other specialised equipment.

The production team must also be prepared to make on-the-spot decisions and adjustments. This may involve changing camera angles, adjusting lighting, or altering the script on the fly. The ability to adapt and improvise is essential in ensuring that the final video meets the client’s needs and expectations.

Industrial filming at Burtons Biscuits facility in Devon

The final phase of industrial video production is post-production. This is where the raw footage is edited, refined, and polished into a final product. During this phase, the production team works closely with the client to ensure that the final video meets their needs and expectations.

The first step in post-production is to review the raw footage and select the best clips for use in the final video. This involves analysing the footage for technical quality, visual appeal, and overall effectiveness in conveying the desired message.

Once the footage has been selected, the production team will begin the process of editing. This involves trimming the clips, adding transitions, and incorporating special effects and graphics.