Hi, I’m Luke Sutton. With eight years of experience in manufacturing video production, I’ve carved out a niche in the manufacturing and industrial sectors. My journey began in 2011 as an SEO marketing assistant, optimising web traffic for industrial companies. Over time, I discovered a passion for visual storytelling, which led me to specialise in videography. Today, I focus on creating high-quality videos that help manufacturers, automation companies, and other industrial businesses effectively communicate their value.
The Importance of Video in Manufacturing
In the manufacturing world, it’s essential to demonstrate the scale, precision, and complexity of operations. While animated concept videos have their place, they can’t match the impact of real-world footage. That’s why I focus on live-action videos that showcase large installations and intricate machinery in action. Whether it’s a subtractive process like CNC machining or an additive process like 3D printing, my videos capture the essence of these operations, making them accessible and engaging for both technical and non-technical audiences.
Highlighting Subtractive and Additive Manufacturing
In subtractive manufacturing, where material is removed to create a product, precision is everything. My approach involves using high-definition cameras and top-tier equipment to capture every detail, from the initial setup to the final product. For additive manufacturing, where layers of material are built up, I focus on showcasing the innovation and technology behind the process. These videos not only illustrate the process but also highlight the expertise involved in creating these products.
Showcasing Automation and Large-Scale Projects
Automation is at the heart of modern manufacturing, and companies like RNA Automation and Autodesk use video to demonstrate their systems in real-world settings. My role is to capture the intricate details of these systems—how they integrate with existing processes, their precision, and the overall impact on efficiency. These videos serve as powerful tools for sales, training, and communication, helping companies showcase their technology’s true potential.
Metal manufacturing casting
Corporate Videos, Interviews, and Civil Engineering Projects
In addition to capturing machinery and processes, I produce corporate videos that include interviews with key personnel, engineers, and executives. These interviews provide valuable context, helping viewers understand the significance of the projects or products being showcased. When working with civil engineering companies or defence contractors, I ensure the messaging is clear and aligned with the company’s communication objectives.
Videos for Communication, Induction, and Training
Video is a highly effective tool for communication, induction, and training within the manufacturing sector. Whether it’s onboarding new employees, training staff on new equipment, or explaining complex processes, video makes the information more accessible and engaging. I collaborate with clients to tailor the content to their specific needs, ensuring the final product is both informative and visually appealing.
Sales Videos and EU Funding Applications
Jiva Materials EU funding video application
Sales videos play a crucial role in convincing potential clients of the value of a product or solution. By showcasing real-world applications, these videos build trust and drive sales. I also have experience creating videos for clients applying for EU funding for industrial and manufacturing projects. These videos need to be detailed and persuasive, clearly explaining the project’s scope, objectives, and expected outcomes. My ability to capture footage from various angles, including pcb manufacturing shots, aerial shots using drones, allows me to create dynamic and comprehensive videos that stand out in the competitive funding landscape.
Bringing Your Manufacturing Story to Life
As a videographer and drone pilot, I bring a unique perspective to manufacturing video production. My technical skills, combined with a deep understanding of industrial processes, enable me to create videos that are not only visually compelling but also serve a clear purpose – whether it’s demonstrating the existence of a large installation, training employees, or securing funding.
If you’re in the manufacturing or industrial sector and need professional video content, I’m here to help. Let’s work together to tell your story in the most impactful way possible.
Luke Sutton at Industreel