The world of industrial automation is an exciting one, where advanced technologies are transforming the way manufacturing companies operate. At the forefront of these changes is video production, which has become an essential tool in the automation process.

Automation industrial video production refers to the use of technology and equipment to create high-quality videos that showcase industrial processes, products, and equipment. This type of video production is commonly used by manufacturing, engineering, and construction companies to communicate their capabilities, promote their products, and train employees. Automation industrial video production can include a variety of techniques, such as time-lapse photography, drone footage, animation, and motion graphics, to create engaging and informative videos. The ultimate goal is to showcase the company’s unique features, establish credibility, and improve overall communication with clients, stakeholders, and employees.

Automation assembly lines in a factory in London

History of Automation

Automation can be traced back to the Industrial Revolution in the late 18th century. The invention of machines such as the power loom and steam engine helped mechanise production and improve efficiency. As manufacturing grew, so did the need for more automation.

Automation starting with the steam engine

In the 20th century, advancements in technology such as the development of the assembly line and the use of electrical power to run machines led to even greater automation. During World War II, automation played a significant role in producing military equipment and supplies.

Automation assembly line of aircraft in World War II

As technology continued to advance, the invention of the computer in the 1950s and 1960s provided a new level of automation. Computers were able to control and automate processes in a way that had not been possible before, leading to the development of programmable automation and eventually, robotics.

Today, automation continues to evolve and impact various industries, from manufacturing and agriculture to healthcare and transportation. The focus is now on integrating advanced technologies such as artificial intelligence and the Internet of Things (IoT) to create even more efficient and effective automated systems.

Video Production to Sell the Benefits of Automation

Video production is an effective way to train workers in the use of automated machinery. By using video, companies can simulate different scenarios and provide workers with a safe environment to learn and practice. This saves time and money, as workers can learn at their own pace and without the risk of damaging machinery or injuring themselves.

In addition, video production can help to sell the benefits of automation to customers. By creating videos that showcase the features and benefits of automated systems, companies can demonstrate the value of their products and services. This is particularly important in industries where automation is still a new and unfamiliar concept.

Video production can also be used to communicate with stakeholders, such as investors and suppliers. By creating informative and engaging videos, companies can keep stakeholders up-to-date with the latest developments in their automation projects. This helps to build trust and confidence in the company and its products.

RNA’s Recipharm MK360 – pharmaceutical automation at its finest

One of the most exciting applications of video production in industrial automation is the creation of virtual simulations. These simulations use computer graphics to create a realistic 3D representation of an automated production line. This allows companies to test and refine their systems before they are built, saving time and money in the development process.

Some of the benefits of industrial automation video production can include:

  1. Increased brand awareness: Industrial video production allows companies to showcase their products, services, and brand in a visually compelling way. This can help increase awareness of their brand and help them stand out from competitors.
  2. Improved customer engagement: Videos are a highly engaging medium that can capture viewers’ attention and keep them interested in the content. Industrial videos can be used to educate, inform, and entertain customers, which can help build a stronger connection with them.
  3. Higher conversion rates: Industrial videos can be used to showcase a product or service in action, which can help customers better understand how it works and what benefits it offers. This can lead to higher conversion rates and more sales.
  4. Cost-effective marketing: Industrial video production can be a cost-effective way to reach a large audience. With the rise of social media and online video platforms, companies can share their videos with a global audience without breaking the bank.
  5. Improved training and communication: Industrial videos can be used to train employees, communicate with stakeholders, and share important information with customers. This can help improve efficiency, productivity, and customer satisfaction.


In conclusion, video production is a powerful tool in the world of industrial automation. From training workers to selling products, video can communicate complex technical information in an engaging and effective way. As automation continues to evolve, video production will undoubtedly play an increasingly important role in its development.