Industrial automation is a rapidly growing field that involves the use of technology and machinery to automate various processes within the manufacturing industry. With the increasing demand for automated systems, industrial automation video production has become an essential aspect of promoting and educating clients about the benefits of using these systems.

In this blog post, we will delve into the importance of industrial automation video production, the different types of videos used in industrial automation, and some tips for creating effective videos.

What is Industrial Automation

Industrial automation refers to the use of technologies and control systems to manage industrial processes, machinery, and equipment with minimal human intervention. The primary objective of industrial automation is to improve the efficiency and productivity of manufacturing and production processes while reducing costs, errors, and downtime.

Industrial automation can be achieved using various technologies such as programmable logic controllers (PLCs), robotics, sensors, and other control systems. These technologies are used to monitor and control industrial processes, equipment, and machines, and to collect and analyse data for optimisation and predictive maintenance.

Industrial automation can be applied to various industries, including manufacturing, automotive, food and beverage, pharmaceuticals, and many more. It enables companies to improve their product quality, increase production speed, reduce labor costs, and improve safety.

Industrial automation video production with RNA Automation

Importance of Industrial Automation Video Production

Industrial automation video production is crucial in promoting and educating clients about the benefits of using automation systems. Videos are a great way to showcase the functionality and capabilities of these systems, which can be challenging to explain using only text or images. Videos can also demonstrate how automated processes can increase efficiency, accuracy, and productivity, which can help businesses make informed decisions when it comes to implementing these systems.

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Moreover, videos can be used to highlight the safety features of automated systems, which is a significant concern for many businesses. With the use of animations and simulations, videos can demonstrate how automated systems can reduce the risk of accidents and injuries in the workplace.

Types of Videos Used in Industrial Automation

There are various types of videos used in industrial automation, each with a different purpose and target audience. Some of the most common types of videos used in this field include:

  1. Promotional Videos: These are videos created to showcase the benefits and features of an automated system to potential clients. Promotional videos are typically short and focused on the most important aspects of the system, such as its speed, accuracy, and ease of use.
  2. Explainer Videos: These videos are created to explain how an automated system works and its benefits to a specific audience, such as new employees or customers. Explainer videos can use animations, simulations, and real-world examples to simplify complex concepts and make them easy to understand.
  3. Training Videos: These videos are used to train employees on how to use an automated system. They can include step-by-step instructions, safety guidelines, and troubleshooting tips.
  4. Case Study Videos: These videos showcase the success stories of businesses that have implemented automated systems. Case study videos can be used to demonstrate how automation has helped businesses increase efficiency, reduce costs, and improve safety.
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Tips for Creating Effective Industrial Automation Videos

Creating effective industrial automation videos requires careful planning and execution. Here are some tips to consider when creating your next video:

  1. Identify your audience: Knowing your target audience will help you tailor your video to their needs and preferences. Are you creating a video for potential clients, employees, or investors? Understanding your audience will help you create a more effective video.
  2. Keep it simple: Avoid using technical jargon and complex concepts in your videos. Instead, focus on explaining the benefits of the system in simple terms that everyone can understand.
  3. Use visuals: Visuals can help simplify complex concepts and make them more engaging. Use animations, simulations, and real-world examples to illustrate your points.
  4. Keep it short: Attention spans are short, so keep your videos short and to the point. Aim for a video length of 1-3 minutes.
  5. Include a call to action: Encourage viewers to take action after watching your video, such as contacting your sales team or scheduling a demonstration.


In conclusion, industrial automation video production plays a critical role in promoting and educating clients about the benefits of using automated systems. By using different types of videos and following best practices for video production, businesses can showcase the capabilities of their automated systems and make informed decisions about their implementation. With the continued growth of the industrial automation industry, the demand for effective video production will only continue to increase.