Types of Video Productions

Videos capture the attention of your audience members longer and more thoroughly than any other advertising medium. Producing professional-quality video is essential not only because you can promote your business in a more dynamic way, but you can leverage your brand in places where still images and text cannot go—like a YouTube commercial block, for example.

We provide different types of video productions that can be better tailored to gain a specific desired result.

Client Case Studies

Case study examples are used to help you see how the past projects and scenarios were addressed. Companies face the task of establishing a need and showing how their solution can add value to your business. Videos are increasingly being used to showcase case study helping them to market their offering and reach new audience.

A case study video helps in outlining a company’s success or effectiveness, in dealing with its clients, in an engaging and captivating way. Case study videos add authenticity to your communication and provide clients with stories that prove your company’s credibility and results.

Capital Equipment Videos

A product video is an explainer video that effectively demonstrates the benefits of a product. While many product videos focus on the features of the product, we concentrate on how the product relieves the pain points these clients may encounter.

A capital equipment demo video increases conversion rates by providing a creative and engaging story that demonstrates how the your product functions in the real world, and what kind of impact it has. By using narrative and metaphor, a product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.

Training and Induction Videos

Usually, companies invest in training their employees so that they can keep what they have learned and use it now and later. Regrettably, 7 days after the training session, employees will have forgotten 65% of what was covered in the training; a study has shown.

In fact, after 6 months, employees will have forgotten 90% of the material covered.

But when you include visuals in training sessions, the retention rate goes higher up to 65%.

That means people can remember what they learned through a video than other training materials such as text files, documents, and web articles. And given that people will remember 20% of what they read and 80% of what they watch, according to Assignment Masters.

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