We have recently upgraded our main camera to the new Sony AS7III. The Sony A7SIII is due to ship in a month’s time, and the main reason we upgraded was for RAW footage. If you use the new Sony A7SIII with an Atomos Ninja V external recorder, you can record ProRes 422 RAW at 14-bit.  This isn’t as convenient as the new Canon R5 with internal RAW recording at 8K, but the Sony AS7III won’t overheat with the 15 minutes that the R5 does.

Along with RAW footage, the Sony AS7III will record 4K at 120frames per second, in 422 10-bit colour, along with new Cine profiles and an improved colour science; no more silly magentas ruining the shot (Sony cameras are prone to this).  Fast moving machines can now be captured at fast frame frates, and momentarily slowed down in the video – so your customer can see the process in slow motion, and the smooth movement of the production itself.

We specialise in Industrial Video Production. Industrial machinery moves very fast so naturally, we need a camera that can record atleast 60 frames per second and at 4K for good detail. At 60fps you won’t get that motion blur with fast-moving components.

Okay, okay you are probably asking me what on earth am I talking about with regards to RAW footage. RAW is all the data the sensor can read, and it allows for huge movement with colour correction, as well as colour grading. Picture your camera (sorry for the pun) taking a RAW image still.. and having this as motion video. Your favourite movies and TV series are filmed with RAW cameras, so you can see the benefits already.

Raw footage is the crude output of a video or still camera recording. … Since it is raw or unrefined, the footage remains as it was captured, retaining all details, true colors, and lighting, which allows considerable opportunity for modification. Raw footage is also known as raw video, source footage, or source video.

We want the very best quality of video for your video production, regardless of it being used for regular social media feeds and on your website.