Industreel was commissioned by Pro-Roll Ltd, one of Sheffield’s leading specialist metal manufacturers, to create a video that brings its latest investment in advanced forging technology to life.
At the centre of the production is Pro-Roll’s formidable 1,000-tonne open-die forging press, alongside its GFM SX-16 radial forging machine. Together, these machines represent a major expansion of the company’s production capability, enabling it to process high-performance metals and alloys with the precision, strength and flexibility demanded by demanding industrial applications.
The resulting film was created to help Pro-Roll communicate a simple but important message to existing and prospective customers: the business has invested significantly in its future, and it has the machinery, knowledge and manufacturing expertise to take on complex forging requirements.
Forging is a process best understood when it can be seen in action. The scale of the machinery, the heat of the material, the controlled force applied during production and the expertise of the operators all contribute to a powerful visual story. Industreel’s brief was to capture that story in a way that felt authentic to Pro-Roll’s operation, while also creating a polished marketing asset that could work across multiple digital channels.
Pro-Roll’s Sheffield facility
The manufacturing film takes viewers inside Pro-Roll’s Sheffield facility and follows the machinery at work. It demonstrates the movement, power and precision involved in shaping specialist metals and alloys, giving customers a closer view of the processes behind the finished components and materials they depend on.
The 1,000-tonne open-die forging press is a particularly striking focal point. Its scale immediately conveys the capability available on site, while footage of the press in operation shows the controlled force and engineering discipline required throughout the forging process. The GFM SX-16 radial forging machine adds another dimension to the story, illustrating Pro-Roll’s ability to work with material in highly controlled ways as part of its specialist manufacturing offer.
gfm forge and press at pro roll steel works
For a company operating in a technical and highly competitive sector, clear communication matters. Customers need confidence not only in machinery and capacity, but in the people, processes and standards behind the work. Video gives Pro-Roll an opportunity to demonstrate all of these things in a direct and engaging format.
Rather than relying solely on technical specifications or written descriptions, the film allows viewers to see the environment, the equipment and the manufacturing process for themselves. It makes the investment tangible. It shows the scale of the operation and gives audiences a sense of the experience and care that sit behind Pro-Roll’s capabilities.
The Finished Video Production
The finished video has been designed for use across Pro-Roll’s website, YouTube channel and social media marketing. This gives the company a versatile piece of content that can support customer conversations, sales activity, recruitment, brand awareness and ongoing digital communications.
On the website, the film provides an immediate introduction to Pro-Roll’s advanced forging capability. On YouTube, it creates a searchable and shareable record of the company’s investment. Across social media, shorter edits and selected sequences can help bring technical manufacturing content to life, reaching customers and industry audiences in a more visual, accessible way.
For Industreel, projects like this are about more than filming machinery. They are about finding the story within a manufacturing process and presenting it in a way that reflects the client’s expertise, ambition and character.
Pro-Roll’s investment in its forging technology is a significant statement of intent. By capturing the 1,000-tonne open-die forging press and GFM SX-16 radial forging machine in operation, the video gives that investment a platform—showcasing the company’s expanded capabilities and reinforcing its position as a specialist manufacturer of high-performance metals and alloys.
The result is a powerful visual asset that helps Pro-Roll show customers exactly what it can do.
